about
Hello
Hello
Inspired by the wonder of life, I feel most alive collaborating with fellow humans to infuse our world with beauty and bring sustainable remedies to the modern world.
I’ve worked across many facets of design, including graphic, web, and newly branching into interior.
Outside of design, I enjoy poetry, dance, skiing, exploring new countries, and spending time in the natural world with loved ones.
As I continue to evolve, I feel most pulled to work with social organizations and deepen in the arts & culture space to help bring visions to life.
Throughout the years, I’ve found that I resonate deeply with those who dream big and are inspired to continue to harmonize the world in its innate wholeness.
I find my strengths lie in creating beautiful aesthetics and storytelling that create a sense of peace. When it comes to branding, I’ve discovered I have a knack for navigating through narratives to pull threads of what makes an organization’s contribution to the world unique.
Causes closest to my heart:
Climate Change
Women’s Empowerment
Health
Arts & Culture
my evolution
Purpose
To create sustainable aesthetics and presences attuned to humanity’s true needs - devoted to the power of empathy and compassion.
vision
My vision is a kinder world in which people experience the transformative power of beauty.
my experience
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FREELANCE
APRIL 2024 - Present
Skilled in crafting thoughtful and intentional designs across multiple disciplines, including branding, web, and interior design. Experienced in combining creativity and strategic thinking to deliver cohesive visual identities, user-friendly digital experiences, and harmonious spaces. Dedicated to bringing ideas to life with care, collaboration, and a focus on beauty and functionality.
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VEXCEL
2018 - 2024
Led the app design for the world’s largest aerial imagery and geospatial data program. Launched the company’s first platform including a mapping web app, reporting portal, and marketing websites. This included successfully releasing 20+ new features.
In addition to my design responsibilities, as an early & formative member of the early-stage startup I oversaw the marketing department, opened up multiple offices, and ran women’s empowerment circles. I was employee number 15 to a now 300-plus person company.
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VENTURE FOR AMERICA
2018 - 2020
VFA is a two-year fellowship program for entrepreneurial professionals who want to make an impact and create jobs in American cities. Training covered business strategy, design thinking, website development, and digital marketing. I received ongoing professional development and mentoring equipping myself with the skills to found a company.
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2015 - 2018
Prior to 2018, I worked in various marketing and business strategy roles always interested in better understanding the people we were serving and helping develop communications to meet these needs.
my PROCESS
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My process begins with deeply empathizing through conversations, and listening to understand what the needs are present.
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Then, I define what it is I heard - making sure to get clear on what problem we're solving. The defining stage gives us direction and checks our assumptions at the door.
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Next, I expand my mind by ideating various solutions. Here I let my creativity run wild and allow new ways of approaching the problem to emerge.
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I’ll select a few directions that seem most aligned and create prototypes. This gives us something to feel out before designing anything too concrete.
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Finally, we take the concepts that stick and bring them into a tangible reality.